this is J.C. Leyendecke
http://www.hagginmuseum.org/leyendecker/
http://www.americanartarchives.com/leyendecker,jc.htm
he was the inspiration for Norman Rockwell. he made a huge campaign with the Arrow menswear as well as Kellogg's, and was constantly on the magazine covers of Colliers and the Saturday evening post between others.in his work men are dashing woman feminine and boys and girls innocent. he also made quite few covers with baby New Year. i really like his work. his illustration and the way he painted them and the background which you can see the traces of lines.
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